I'm not sure if everyone knows about where I've been working the past year and a half, but I've been at a company called DriveCam. We build a two-way camera that gets mounted in a vehicle and is always recording video/audio and g-force information.
When the driver exhibits risky driving behaviors we capture that data and send the video to our analysts for review and through that process drivers for fleets get graded on how good of a driver they are. The end output is a web site that our customers use to see how well their fleets are doing and they end up saving tons of money on lower insurance costs and less accidents. wheeww.
Anyways, there is a point to all of this... One of the things that I've been working on is adding GPS to our unit to allow for real time tracking and to give us more detailed reporting data. I ended up using a beta version of Microsoft's latest database software (SQL Server 2008), and when they got wind of it they got really interested in what we were doing. Long story short, they made my project sort of a poster-child for their release and they came out and did some filming and sent me out to Seattle for an interview. The whole thing is now being released and you can see my videos on their site: